AI Intention Recognition
E2E
Designed
Dec, 2025
AI Personalized Video for E-commerce
Project overview
Independent e-commerce merchants often possess high-quality video assets across platforms like TikTok and YouTube, yet their own product detail pages remain static and text-heavy, leading to a "context gap." This project bridges that gap by using AI intent recognition to deliver personalized shopping experiences. By analyzing real-time user behavior, the system automatically edits and serves tailored video content—displaying family-oriented scenes for household shoppers or lifestyle-focused clips for solo users.
My Role: As the Sole Product Designer, I led the end-to-end design strategy. This included crafting the seamless C-end (Consumer) purchase experience and building a robust B-end (Merchant) management system that allows sellers to easily upload, analyze, and automate their video marketing funnel.
Role:
Product Designer (I am the only designer in the company)
The team:
CEO
Timeframe:
Dec, 2025
HOLOGROW
HOLOGROW
HOLOGROW
Consideration
Consideration
Consideration
Add to Cart 29.8%
Add to Cart 29.8%
Add to Cart 29.8%
Retention
Retention
Retention
Repurchcase Rate 27%
Repurchcase Rate 27%
Repurchcase Rate 27%
Purchase
Purchase
Purchase
Conversion Rate 1.4%
Conversion Rate 1.4%
Conversion Rate 1.4%
Advocacy
Advocacy
Advocacy
Referral Rate 2.35%
Referral Rate 2.35%
Referral Rate 2.35%
Awareness
Awareness
Awareness
CTR 2.69%
CTR 2.69%
CTR 2.69%
Problem
Problem
Problem
The Pain of E-commerce Website: Low Conversion Rate (CR)
The Pain of E-commerce Website: Low Conversion Rate (CR)
The Pain of E-commerce Website: Low Conversion Rate (CR)
Cost per click is $1.5, but
Cost per click is $1.5, but
Cost per click is $1.5, but
~99% Never come back
~99% Never come back
~99% Never come back
Solution
Drive 100% Conversion Growth Across All Touchpoints & User Journey
Our Solution
Old Solution
AI Intent Inteligence + Real-Time Video AI Gen
Intention Data of Customer
Analytics + CRM + Human
Analytics
Brands manually look at customers bahaviors & optimize in months.
CRM System
Manually See what content their customers interested & optimize touchpoints in months
Solution
Drive 100% Conversion Growth Across All Touchpoints & User Journey
Our Solution
Old Solution
AI Intent Inteligence + Real-Time Video AI Gen
Intention Data of Customer
Analytics + CRM + Human
Analytics
Brands manually look at customers bahaviors & optimize in months.
CRM System
Manually See what content their customers interested & optimize touchpoints in months
Solution
Drive 100% Conversion Growth Across All Touchpoints & User Journey
Our Solution
Old Solution
AI Intent Inteligence + Real-Time Video AI Gen
Intention Data of Customer
Analytics + CRM + Human
Analytics
Brands manually look at customers bahaviors & optimize in months.
CRM System
Manually See what content their customers interested & optimize touchpoints in months
Client Case – Levi’s USA (Masked data)
Gen Z
Fashion
Multi-Scenes
Personalization of the video content on the website based on the Purchase Historical data + bahavior data
Significant Conversion Rate Improvement
Customer A
A visits the Levi’s website.
A clicks on URL A.
A stays on URL B for 1 second.
A returns to the Levi’s homepage.
...
A clicks on URL C and stays for 60 seconds.
A selects waist size 34.
A selects length 36.
A clicks “Add to Cart.”
A navigates to the /cart page.
A stays on the /cart page for 20 seconds.
A closes the page.
A’s Intention :
Wants quality heritage denim but needs fit confidence and value justification.
A’s Concerns:
Fit uncertainty - Spent 10s on size guide + 10s hovering on images
Price hesitation - Added $103.60 jeans to cart but abandoned after 20s
A’s Interests:
Premium quality - Spent 60s on selvedge jeans vs 1s on budget option
Precise sizing - Selected specific 34x36 measurements
Efficient shopping - Quick elimination of unsuitable products (1s dismissal)
Client Case – Levi’s USA (Masked data)
Gen Z
Fashion
Multi-Scenes
Personalization of the video content on the website based on the Purchase Historical data + bahavior data
Significant Conversion Rate Improvement
Customer A
A visits the Levi’s website.
A clicks on URL A.
A stays on URL B for 1 second.
A returns to the Levi’s homepage.
...
A clicks on URL C and stays for 60 seconds.
A selects waist size 34.
A selects length 36.
A clicks “Add to Cart.”
A navigates to the /cart page.
A stays on the /cart page for 20 seconds.
A closes the page.
A’s Intention :
Wants quality heritage denim but needs fit confidence and value justification.
A’s Concerns:
Fit uncertainty - Spent 10s on size guide + 10s hovering on images
Price hesitation - Added $103.60 jeans to cart but abandoned after 20s
A’s Interests:
Premium quality - Spent 60s on selvedge jeans vs 1s on budget option
Precise sizing - Selected specific 34x36 measurements
Efficient shopping - Quick elimination of unsuitable products (1s dismissal)
Client Case – Levi’s USA (Masked data)
Gen Z
Fashion
Multi-Scenes
Personalization of the video content on the website based on the Purchase Historical data + bahavior data
Significant Conversion Rate Improvement
Customer A
A visits the Levi’s website.
A clicks on URL A.
A stays on URL B for 1 second.
A returns to the Levi’s homepage.
...
A clicks on URL C and stays for 60 seconds.
A selects waist size 34.
A selects length 36.
A clicks “Add to Cart.”
A navigates to the /cart page.
A stays on the /cart page for 20 seconds.
A closes the page.
A’s Intention :
Wants quality heritage denim but needs fit confidence and value justification.
A’s Concerns:
Fit uncertainty - Spent 10s on size guide + 10s hovering on images
Price hesitation - Added $103.60 jeans to cart but abandoned after 20s
A’s Interests:
Premium quality - Spent 60s on selvedge jeans vs 1s on budget option
Precise sizing - Selected specific 34x36 measurements
Efficient shopping - Quick elimination of unsuitable products (1s dismissal)
Client Case – Levi’s USA (Masked data)
B’s Purchase History:
B previously purchased the product cinch-baggy-women's-jeans from URL A, selecting waist size 28 and length 33, quantity two, in the color Chasing Dreams – Medium Wash.
Browsing Behavior:
B visits the Levi’s website.
B clicks on URL A and stays for 10 seconds.
B clicks the size guide button on URL A.
B hovers over image A on URL A for 10s.
B selects the color Capturing Moments – Black.
B returns to the Levi’s homepage.
B clicks on URL B.
...
B’s Intention:
Wants the ankle style but unsure about size.
B's Interests:
Exploring looser '90s ankle styles (60s on URL C)
Sizing up for more relaxed fit (28x33 → 34x36)
New color options (switched to black)
B's Concerns:
Sizing uncertainty (checked size guide)
Fit hesitation (cart abandonment after 20s)\
Gen Z
Fashion
Multi-Scenes
Personalization of the video content on the website based on the Purchase Historical data + bahavior data
Significant Conversion Rate Improvement
Customer B
Client Case – Levi’s USA (Masked data)
B’s Purchase History:
B previously purchased the product cinch-baggy-women's-jeans from URL A, selecting waist size 28 and length 33, quantity two, in the color Chasing Dreams – Medium Wash.
Browsing Behavior:
B visits the Levi’s website.
B clicks on URL A and stays for 10 seconds.
B clicks the size guide button on URL A.
B hovers over image A on URL A for 10s.
B selects the color Capturing Moments – Black.
B returns to the Levi’s homepage.
B clicks on URL B.
...
B’s Intention:
Wants the ankle style but unsure about size.
B's Interests:
Exploring looser '90s ankle styles (60s on URL C)
Sizing up for more relaxed fit (28x33 → 34x36)
New color options (switched to black)
B's Concerns:
Sizing uncertainty (checked size guide)
Fit hesitation (cart abandonment after 20s)\
Gen Z
Fashion
Multi-Scenes
Personalization of the video content on the website based on the Purchase Historical data + bahavior data
Significant Conversion Rate Improvement
Customer B
Client Case – Levi’s USA (Masked data)
B’s Purchase History:
B previously purchased the product cinch-baggy-women's-jeans from URL A, selecting waist size 28 and length 33, quantity two, in the color Chasing Dreams – Medium Wash.
Browsing Behavior:
B visits the Levi’s website.
B clicks on URL A and stays for 10 seconds.
B clicks the size guide button on URL A.
B hovers over image A on URL A for 10s.
B selects the color Capturing Moments – Black.
B returns to the Levi’s homepage.
B clicks on URL B.
...
B’s Intention:
Wants the ankle style but unsure about size.
B's Interests:
Exploring looser '90s ankle styles (60s on URL C)
Sizing up for more relaxed fit (28x33 → 34x36)
New color options (switched to black)
B's Concerns:
Sizing uncertainty (checked size guide)
Fit hesitation (cart abandonment after 20s)\
Gen Z
Fashion
Multi-Scenes
Personalization of the video content on the website based on the Purchase Historical data + bahavior data
Significant Conversion Rate Improvement
Customer B
Case Study - Audio Hardware Industry Solution
Ikarao is a brand specializing in audio equipment and karaoke products, The company focuses on All-in-One karaoke machines like the Break X1 and X2.
Conversion Rate Improvement ≈ 14.2%
Strong Scenario Consumption
Non-essential Products
$500+ High AOV
Infrequent, Personalized Needs
Adsmind creates personalized interactive videos that showcase Ikarao product value based on each customer's profile, driving conversions through tailored experiences.
Gary
Grace
Age: 35
Address: living in Brooklyn
Status: married
Personality: family-oriented
Age: 35
Address: University of Iowa
Status: student
Personality: family-oriented
Case Study - Audio Hardware Industry Solution
Ikarao is a brand specializing in audio equipment and karaoke products, The company focuses on All-in-One karaoke machines like the Break X1 and X2.
Conversion Rate Improvement ≈ 14.2%
Strong Scenario Consumption
Non-essential Products
$500+ High AOV
Infrequent, Personalized Needs
Adsmind creates personalized interactive videos that showcase Ikarao product value based on each customer's profile, driving conversions through tailored experiences.
Gary
Grace
Age: 35
Address: living in Brooklyn
Status: married
Personality: family-oriented
Age: 35
Address: University of Iowa
Status: student
Personality: family-oriented
Case Study - Audio Hardware Industry Solution
Ikarao is a brand specializing in audio equipment and karaoke products, The company focuses on All-in-One karaoke machines like the Break X1 and X2.
Conversion Rate Improvement ≈ 14.2%
Strong Scenario Consumption
Non-essential Products
$500+ High AOV
Infrequent, Personalized Needs
Adsmind creates personalized interactive videos that showcase Ikarao product value based on each customer's profile, driving conversions through tailored experiences.
Gary
Grace
Age: 35
Address: living in Brooklyn
Status: married
Personality: family-oriented
Age: 35
Address: University of Iowa
Status: student
Personality: family-oriented
Real-Time
Behavior Analysis
Track browsing patterns in real time to identify shopping intent and serve the right content at the right moment.
Analyze
users
Evaluate
users
Recognize
intent
View product
Check Price
View Picture
Real-Time
Behavior Analysis
Track browsing patterns in real time to identify shopping intent and serve the right content at the right moment.
Analyze
users
Evaluate
users
Recognize
intent
View product
Check Price
View Picture
Real-Time
Behavior Analysis
Track browsing patterns in real time to identify shopping intent and serve the right content at the right moment.
Analyze
users
Evaluate
users
Recognize
intent
View product
Check Price
View Picture
$ 49
Lightweight water-repellent jacket
Lightweight water-repellent jacket with hood and faded detail. Zip fastening, long sleeves with stretch cuffs and side zip pockets.
INTRODUCE
$ 499.00
Karaoke machine
Smart Karaoke Machine
INTRODUCE
*AI Assisted Livestreamer
Interactive
Shoppable Videos
Works seamlessly across devices
Multiple display formats
Clickable product cards for direct checkout
Karaoke machine
$ 499
Halter Top With Floral
$ 49
Introducing Product
The moonlight dances on silver waves,
Soft as the touch of your hand in mine.
A gentle breeze, a secret it saves,
Carrying whispers of love divine.
$ 49
Lightweight water-repellent jacket
Lightweight water-repellent jacket with hood and faded detail. Zip fastening, long sleeves with stretch cuffs and side zip pockets.
INTRODUCE
$ 499.00
Karaoke machine
Smart Karaoke Machine
INTRODUCE
*AI Assisted Livestreamer
Interactive
Shoppable Videos
Works seamlessly across devices
Multiple display formats
Clickable product cards for direct checkout
Karaoke machine
$ 499
Halter Top With Floral
$ 49
Introducing Product
The moonlight dances on silver waves,
Soft as the touch of your hand in mine.
A gentle breeze, a secret it saves,
Carrying whispers of love divine.
$ 49
Lightweight water-repellent jacket
Lightweight water-repellent jacket with hood and faded detail. Zip fastening, long sleeves with stretch cuffs and side zip pockets.
INTRODUCE
$ 499.00
Karaoke machine
Smart Karaoke Machine
INTRODUCE
*AI Assisted Livestreamer
Interactive
Shoppable Videos
Works seamlessly across devices
Multiple display formats
Clickable product cards for direct checkout
Karaoke machine
$ 499
Halter Top With Floral
$ 49
Introducing Product
The moonlight dances on silver waves,
Soft as the touch of your hand in mine.
A gentle breeze, a secret it saves,
Carrying whispers of love divine.
Powerful Admin
Dashboard
Real-time data & insights
Centralized video asset management
Custom rules for video placement & sizing
Nov 17, 2025, 14:21:54
yuexiu@hologrow.ai
nitetronicshop.myshopify.com
nitetronic…
Dashboard
Conversion Data
Video Data
Intent Recognition
Revenue Performance
Attributed Order
30,000
2.3%
Attributed AOV
$100,000
14.3%
Audience & Engagement
Visitors
Visitors of store over time
Total Viewers
69,700
10.20%
vs 79,100 prev. week
Effective Viewers
53,480
10.20%
vs 49,100 prev. week
Total Visitors
Effective Viewers
This week
10000
8000
4000
2000
0
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Total Viewers
Checkout Viewers
Add-to-cart Viewers
Effective Viewers
User Funnel
86.3%
60.1%
30.8%
18.7%
Key Drivers of GMV
Attributed GMV & Effective Conversion Rate
Attributed GMV
69,700
10.20%
vs 79,100 prev. 30 days
Effective Conversion Rate
76.32%
10.20%
vs 53.21% prev. 30 days
Effective Conversion Rate
Attributed GMV
Latest 30 days
$20,000
$15,000
$10,000
$5,000
0
100%
75%
50%
25%
0
Nov 1
Nov 3
Nov 5
Nov 7
Nov 9
Nov 11
Nov 13
Nov 15
Nov 17
Nov 19
Nov 21
Nov 23
Nov 25
Nov 27
Nov 29
61%
Effective Conversion Rate
$10,399
Attributed GMV
Feedback
Start date
-
End date
Total order value from effective Hologrow viewers(>= 3 seconds)
Prices in
US Dollars $
US Dollars $
British Pounds £
Euros €
Home
Spotlight Card
Setting
Spotlight Video
(Close Beta)
Powerful Admin
Dashboard
Real-time data & insights
Centralized video asset management
Custom rules for video placement & sizing
Nov 17, 2025, 14:21:54
yuexiu@hologrow.ai
nitetronicshop.myshopify.com
nitetronic…
Dashboard
Conversion Data
Video Data
Intent Recognition
Revenue Performance
Attributed Order
30,000
2.3%
Attributed AOV
$100,000
14.3%
Audience & Engagement
Visitors
Visitors of store over time
Total Viewers
69,700
10.20%
vs 79,100 prev. week
Effective Viewers
53,480
10.20%
vs 49,100 prev. week
Total Visitors
Effective Viewers
This week
10000
8000
4000
2000
0
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Total Viewers
Checkout Viewers
Add-to-cart Viewers
Effective Viewers
User Funnel
86.3%
60.1%
30.8%
18.7%
Key Drivers of GMV
Attributed GMV & Effective Conversion Rate
Attributed GMV
69,700
10.20%
vs 79,100 prev. 30 days
Effective Conversion Rate
76.32%
10.20%
vs 53.21% prev. 30 days
Effective Conversion Rate
Attributed GMV
Latest 30 days
$20,000
$15,000
$10,000
$5,000
0
100%
75%
50%
25%
0
Nov 1
Nov 3
Nov 5
Nov 7
Nov 9
Nov 11
Nov 13
Nov 15
Nov 17
Nov 19
Nov 21
Nov 23
Nov 25
Nov 27
Nov 29
61%
Effective Conversion Rate
$10,399
Attributed GMV
Feedback
Start date
-
End date
Total order value from effective Hologrow viewers(>= 3 seconds)
Prices in
US Dollars $
US Dollars $
British Pounds £
Euros €
Home
Spotlight Card
Setting
Spotlight Video
(Close Beta)
Powerful Admin
Dashboard
Real-time data & insights
Centralized video asset management
Custom rules for video placement & sizing
Nov 17, 2025, 14:21:54
yuexiu@hologrow.ai
nitetronicshop.myshopify.com
nitetronic…
Dashboard
Conversion Data
Video Data
Intent Recognition
Revenue Performance
Attributed Order
30,000
2.3%
Attributed AOV
$100,000
14.3%
Audience & Engagement
Visitors
Visitors of store over time
Total Viewers
69,700
10.20%
vs 79,100 prev. week
Effective Viewers
53,480
10.20%
vs 49,100 prev. week
Total Visitors
Effective Viewers
This week
10000
8000
4000
2000
0
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Total Viewers
Checkout Viewers
Add-to-cart Viewers
Effective Viewers
User Funnel
86.3%
60.1%
30.8%
18.7%
Key Drivers of GMV
Attributed GMV & Effective Conversion Rate
Attributed GMV
69,700
10.20%
vs 79,100 prev. 30 days
Effective Conversion Rate
76.32%
10.20%
vs 53.21% prev. 30 days
Effective Conversion Rate
Attributed GMV
Latest 30 days
$20,000
$15,000
$10,000
$5,000
0
100%
75%
50%
25%
0
Nov 1
Nov 3
Nov 5
Nov 7
Nov 9
Nov 11
Nov 13
Nov 15
Nov 17
Nov 19
Nov 21
Nov 23
Nov 25
Nov 27
Nov 29
61%
Effective Conversion Rate
$10,399
Attributed GMV
Feedback
Start date
-
End date
Total order value from effective Hologrow viewers(>= 3 seconds)
Prices in
US Dollars $
US Dollars $
British Pounds £
Euros €
Home
Spotlight Card
Setting
Spotlight Video
(Close Beta)
Project overview
The Context: As a Product Designer stepping into my first comprehensive visual branding project, I embraced the challenge of defining Hologrow’s core identity from the ground up.
The Vision: A successful visual identity is the anchor of brand consistency. For Hologrow, I designed a scalable system to unify all brand imagery and marketing collateral across both internal and external channels.
The Outcome: Visual branding is more than just a logo—it is an ecosystem. By defining core design elements and establishing clear guiding principles, I created a comprehensive design scheme. The result is a cohesive, distinctive look and feel that ensures every touchpoint is instantly recognizable as Hologrow.
Role:
Visual Designer
The team:
CEO
Timeframe:
Oct - Nov 2025