Yuexiu's design journey
Intern → SaaS Product designer → AI Startup designer
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Alexander curry
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Internship , Telescope Live (UK)
May 2020 – Sep 2020
• Conducted user research through interviews, focus groups, and surveys to segment the current user base and create detailed personas. Analyzed platform usage data to identify pain points in the interface and offerings.
• Designed wireframes and developed a communication strategy informed by research insights to address user needs and enhance engagement.
Product designer, Zoom
Jun 2021 - Feb 2025
• Online/ e-Commerce: Responsible for e-commerce, marketing design projects across Zoom partnership, coupons, marketing Tools, onboarding experiences.
• Webinar & Zoom Events: Responsible for strategic product design projects across Webinar, Events attendee & special roles & payment, analytics scrum. Aligned the creative vision with business objectives, driving cross-functional initiatives that enhanced product launches, strengthened market positioning, and ensured successful adoption.
• Trust & Safety: Focused on product safety and online safety, including account takeover, child safety, abuse detection, prevention, mitigation, and development of Trust & Safety systems, tools, integrations, and user features related to account safety.
AI Product designer
Oct 2025 - Feb 2026
• End-to-End AI Design: Led the design of AI-powered B2C platforms and B2B admin systems, driving higher conversion and business growth through UX optimization.
• AI-Enhanced Workflow (Design Ops): Integrated AI tools like Lovable and Cursor into the team workflow to enhance creative exploration and maximize output efficiency.
• AI Shoppable Video: Managed the full-cycle design of shoppable video features. Enhanced the "watch-compare-buy" experience, significantly improving product adoption and user engagement.
• Strategic Collaboration: Co-built standardized AI design systems with engineers to reduce friction. Authored business plans and one-pagers to communicate product vision and commercial strategy to investors and clients.