Brand
Visual
Designed
Oct, 2025
Hologrow Brand Identity & Visual System
Brand
Guidelines
AI Tech
Holography
Growth
DATE 20/10, 2025
Branding
Hologrow
Brand
Guidelines
AI Tech
Holography
Growth
DATE 20/10, 2025
Branding
Hologrow
Project overview
The Context: As a Product Designer stepping into my first comprehensive visual branding project, I embraced the challenge of defining Hologrow’s core identity from the ground up.
The Vision: A successful visual identity is the anchor of brand consistency. For Hologrow, I designed a scalable system to unify all brand imagery and marketing collateral across both internal and external channels.
The Outcome: Visual branding is more than just a logo—it is an ecosystem. By defining core design elements and establishing clear guiding principles, I created a comprehensive design scheme. The result is a cohesive, distinctive look and feel that ensures every touchpoint is instantly recognizable as Hologrow.
Role:
Visual Designer (I am the only designer in the company)
The team:
CEO
Timeframe:
Oct - Nov 2025
The core visual concept is inspired by the Hologrow Holographic Universe, forming a central theme that revolves around three symbolic planets. This design expresses the interconnectedness, harmony, and energy flow among diverse celestial bodies within the cosmos.
Each planet represents one of the three "O"s in Hologrow and corresponds to the brand’s three key business pillars: Advertising, Video, and E-commerce. Through multi-angled structural reconstruction, the planetary forms evolve into a dynamic fusion of triangles and circles, symbolizing the integration of AI-driven multidimensional processing and comprehensive technological coverage.
This interplay of form and function ultimately gives rise to Hologrow’s signature emblem: the “Holo-Triangle Ring”, a unique brand symbol representing the convergence of intelligence, creativity, and technology in a unified, holographic system.
X=1
Y=1.618X
Z=2Y
Concepts
Holo Triangle
HOLOGROW
X
Y
Z
Standard Drawing
Concept
1.1
LOGOs
The core visual concept is inspired by the Hologrow Holographic Universe, forming a central theme that revolves around three symbolic planets. This design expresses the interconnectedness, harmony, and energy flow among diverse celestial bodies within the cosmos.
Each planet represents one of the three "O"s in Hologrow and corresponds to the brand’s three key business pillars: Advertising, Video, and E-commerce. Through multi-angled structural reconstruction, the planetary forms evolve into a dynamic fusion of triangles and circles, symbolizing the integration of AI-driven multidimensional processing and comprehensive technological coverage.
This interplay of form and function ultimately gives rise to Hologrow’s signature emblem: the “Holo-Triangle Ring”, a unique brand symbol representing the convergence of intelligence, creativity, and technology in a unified, holographic system.
X=1
Y=1.618X
Z=2Y
Concepts
Holo Triangle
HOLOGROW
X
Y
Z
Standard Drawing
Concept
1.1
LOGOs
The core visual concept is inspired by the Hologrow Holographic Universe, forming a central theme that revolves around three symbolic planets. This design expresses the interconnectedness, harmony, and energy flow among diverse celestial bodies within the cosmos.
Each planet represents one of the three "O"s in Hologrow and corresponds to the brand’s three key business pillars: Advertising, Video, and E-commerce. Through multi-angled structural reconstruction, the planetary forms evolve into a dynamic fusion of triangles and circles, symbolizing the integration of AI-driven multidimensional processing and comprehensive technological coverage.
This interplay of form and function ultimately gives rise to Hologrow’s signature emblem: the “Holo-Triangle Ring”, a unique brand symbol representing the convergence of intelligence, creativity, and technology in a unified, holographic system.
X=1
Y=1.618X
Z=2Y
Concepts
Holo Triangle
HOLOGROW
X
Y
Z
Standard Drawing
Concept
1.1
LOGOs
HOLOGROW
Neural Networks
Deep Learning
LOGOs
Hologrow’s holographic triangular rings form a synaptic structure that embodies both the visual sense of “growth” and the core principles of AI—neural networks and deep learning.
The overlapping triangles echo the layered architecture of neural networks, while the three circles symbolize neurons, connected to represent the dynamic flow of information. The inward-focused design reflects the evolutionary path of deep learning, from perception to intelligence.
Altogether, the logo conveys Hologrow’s commitment to AI-driven innovation and its vision of business–AI symbiosis, with the staggered structure metaphorically capturing nonlinear expression and dynamic growth.
Holo-Triangle Ring
HOLOGROW
Neural Networks
Deep Learning
LOGOs
Hologrow’s holographic triangular rings form a synaptic structure that embodies both the visual sense of “growth” and the core principles of AI—neural networks and deep learning.
The overlapping triangles echo the layered architecture of neural networks, while the three circles symbolize neurons, connected to represent the dynamic flow of information. The inward-focused design reflects the evolutionary path of deep learning, from perception to intelligence.
Altogether, the logo conveys Hologrow’s commitment to AI-driven innovation and its vision of business–AI symbiosis, with the staggered structure metaphorically capturing nonlinear expression and dynamic growth.
Holo-Triangle Ring
HOLOGROW
Neural Networks
Deep Learning
LOGOs
Hologrow’s holographic triangular rings form a synaptic structure that embodies both the visual sense of “growth” and the core principles of AI—neural networks and deep learning.
The overlapping triangles echo the layered architecture of neural networks, while the three circles symbolize neurons, connected to represent the dynamic flow of information. The inward-focused design reflects the evolutionary path of deep learning, from perception to intelligence.
Altogether, the logo conveys Hologrow’s commitment to AI-driven innovation and its vision of business–AI symbiosis, with the staggered structure metaphorically capturing nonlinear expression and dynamic growth.
Holo-Triangle Ring
Hologrow's brand logo uses an inward-converging gradient holographic triangle ring as its main visual shape, which combines the brand's multi-dimensional and three-dimensional technical vision, and is full of technology and foresight.
The brand logo, composed of a holographic triangle and the brand name Hologrow, highlights the comprehensive AI empowerment and multi-dimensional business growth. This is a key brand asset.
HOLOGROW
1 .
2
LOGOs
Main Brandmark
Master Brandmark
Hologrow's brand logo uses an inward-converging gradient holographic triangle ring as its main visual shape, which combines the brand's multi-dimensional and three-dimensional technical vision, and is full of technology and foresight.
The brand logo, composed of a holographic triangle and the brand name Hologrow, highlights the comprehensive AI empowerment and multi-dimensional business growth. This is a key brand asset.
HOLOGROW
1 .
2
LOGOs
Main Brandmark
Master Brandmark
Hologrow's brand logo uses an inward-converging gradient holographic triangle ring as its main visual shape, which combines the brand's multi-dimensional and three-dimensional technical vision, and is full of technology and foresight.
The brand logo, composed of a holographic triangle and the brand name Hologrow, highlights the comprehensive AI empowerment and multi-dimensional business growth. This is a key brand asset.
HOLOGROW
1 .
2
LOGOs
Main Brandmark
Master Brandmark
HOLOGROW
1 .
2
The white solid holographic triangle ring brand logo is suitable for printing, complex dark background images, video corner marks, etc.
The black solid holographic triangle ring brand logo is suitable for printing, complex light-colored background images, video corner marks, etc.
Main-Solid Logos
Master Brandmark
LOGOs
HOLOGROW
1 .
2
The white solid holographic triangle ring brand logo is suitable for printing, complex dark background images, video corner marks, etc.
The black solid holographic triangle ring brand logo is suitable for printing, complex light-colored background images, video corner marks, etc.
Main-Solid Logos
Master Brandmark
LOGOs
HOLOGROW
1 .
2
The white solid holographic triangle ring brand logo is suitable for printing, complex dark background images, video corner marks, etc.
The black solid holographic triangle ring brand logo is suitable for printing, complex light-colored background images, video corner marks, etc.
Main-Solid Logos
Master Brandmark
LOGOs
The Chinese logo of Hologrow is composed of inward-converging holographic gradient triangular rings, the Chinese name “虹影生长,” and the English name Hologrow Technology. It preserves the overall brand identity while aligning with aesthetic preferences in the Chinese context.
EN
CN
Hologrow 的中文标识由向内聚合的渐变全息三角环、“虹影生长”中文名称与英文 Hologrow Technology 共同构成，既延续了品牌整体形象，又契合中文语境下的审美。
HOLOGROW
1 .
2
品牌中文标识
Chinese Master Brandmark
LOGOs
The Chinese logo of Hologrow is composed of inward-converging holographic gradient triangular rings, the Chinese name “虹影生长,” and the English name Hologrow Technology. It preserves the overall brand identity while aligning with aesthetic preferences in the Chinese context.
EN
CN
Hologrow 的中文标识由向内聚合的渐变全息三角环、“虹影生长”中文名称与英文 Hologrow Technology 共同构成，既延续了品牌整体形象，又契合中文语境下的审美。
HOLOGROW
1 .
2
品牌中文标识
Chinese Master Brandmark
LOGOs
The Chinese logo of Hologrow is composed of inward-converging holographic gradient triangular rings, the Chinese name “虹影生长,” and the English name Hologrow Technology. It preserves the overall brand identity while aligning with aesthetic preferences in the Chinese context.
EN
CN
Hologrow 的中文标识由向内聚合的渐变全息三角环、“虹影生长”中文名称与英文 Hologrow Technology 共同构成，既延续了品牌整体形象，又契合中文语境下的审美。
HOLOGROW
1 .
2
品牌中文标识
Chinese Master Brandmark
LOGOs
Chinese VERTICAL Logotype
Chinese VERTICAL Logotype
Chinese VERTICAL Logotype
中文竖版标识
中文竖版标识
中文竖版标识
中文横版标识
中文横版标识
中文横版标识
Chinese Horizontal Logotype
Chinese Horizontal Logotype
Chinese Horizontal Logotype
中文文字标识
中文文字标识
中文文字标识
CHINESE Logotype
CHINESE Logotype
CHINESE Logotype
1 .
1 .
1 .
2
2
2
HOLOGROW
HOLOGROW
HOLOGROW
品牌其他中文标识
品牌其他中文标识
品牌其他中文标识
Chinese Master Brandmark
Chinese Master Brandmark
Chinese Master Brandmark
LOGOs
LOGOs
LOGOs
1 .
1 .
1 .
3
3
3
HOLOGROW
HOLOGROW
HOLOGROW
Other-Hologrow.AI
Other-Hologrow.AI
Other-Hologrow.AI
Structure
Structure
Structure
LOGOs
LOGOs
LOGOs
"Helping Every Great Product Reach Its True Audience."
"Helping Every Great Product Reach Its True Audience."
"Helping Every Great Product Reach Its True Audience."
The logos shown below are variations of Hologrow's (虹影生长) brand identity. All elements containing the primary brand identity must use this logo, unless prior permission is obtained from Hologrow. The logos and icons have been carefully arranged and may not be altered or re-entered.
The logos shown below are variations of Hologrow's (虹影生长) brand identity. All elements containing the primary brand identity must use this logo, unless prior permission is obtained from Hologrow. The logos and icons have been carefully arranged and may not be altered or re-entered.
The logos shown below are variations of Hologrow's (虹影生长) brand identity. All elements containing the primary brand identity must use this logo, unless prior permission is obtained from Hologrow. The logos and icons have been carefully arranged and may not be altered or re-entered.
EN
EN
EN
CN
CN
CN
下方显示的徽标是 虹影生长 (Hologrow) 不同版本的品牌标识。除非事先获得 Hologrow 的许可，否则所有包含主品牌标识的元素都必须使用该徽标。徽标和图标已仔细排列，不得更改或重新输入。
下方显示的徽标是 虹影生长 (Hologrow) 不同版本的品牌标识。除非事先获得 Hologrow 的许可，否则所有包含主品牌标识的元素都必须使用该徽标。徽标和图标已仔细排列，不得更改或重新输入。
下方显示的徽标是 虹影生长 (Hologrow) 不同版本的品牌标识。除非事先获得 Hologrow 的许可，否则所有包含主品牌标识的元素都必须使用该徽标。徽标和图标已仔细排列，不得更改或重新输入。
HOLOGROW
HOLOGROW
HOLOGROW
1 .
1 .
1 .
3
3
3
中文标识
中文标识
中文标识
Structure
Structure
Structure
LOGOs
LOGOs
LOGOs
1 .
1 .
1 .
3
3
3
HOLOGROW
HOLOGROW
HOLOGROW
中文其他标识
中文其他标识
中文其他标识
Structure
Structure
Structure
LOGOs
LOGOs
LOGOs
Biotic Hues
Biotic Hues
Biotic Hues
Hologrow’s color palette takes cues from nature to
reflect AI’s dynamism and growth:
* Aurora tones suggest limitless AI potential
* Ripples and droplets evoke data interaction
* Bubbles and greens highlight organic, sustainable growth
This fusion of natural elements and tech precision
expresses both innovation and ecological harmony.
Hologrow’s color palette takes cues from nature to
reflect AI’s dynamism and growth:
* Aurora tones suggest limitless AI potential
* Ripples and droplets evoke data interaction
* Bubbles and greens highlight organic, sustainable growth
This fusion of natural elements and tech precision
expresses both innovation and ecological harmony.
Hologrow’s color palette takes cues from nature to
reflect AI’s dynamism and growth:
* Aurora tones suggest limitless AI potential
* Ripples and droplets evoke data interaction
* Bubbles and greens highlight organic, sustainable growth
This fusion of natural elements and tech precision
expresses both innovation and ecological harmony.
2.
2.
2.
1
1
1
Inspiration
Inspiration
Inspiration
Color
Color
Color
AURORA
AURORA
AURORA
GRASS
GRASS
GRASS
TIDE
TIDE
TIDE
BUBBLE
BUBBLE
BUBBLE
RIPPLE
RIPPLE
RIPPLE
Aurora Purple
Aurora Purple
Aurora Purple
C5B6F1
C5B6F1
C5B6F1
Forest Green
Forest Green
Forest Green
02403D
02403D
02403D
Morning Blue
Morning Blue
Morning Blue
ADC7C8
ADC7C8
ADC7C8
Holo Neon
Holo Neon
Holo Neon
D1F811
D1F811
D1F811
Spring Water
Spring Water
Spring Water
Black
Black
Black
000000
000000
000000
COLORs
COLORs
COLORs
2.
2.
2.
3
3
3
Primary Color
Primary Color
Primary Color
Hologrow
Hologrow
Hologrow
Holo Neon
Holo Neon
Holo Neon
Black
Black
Black
HEX: #D1F811
HEX: #D1F811
HEX: #D1F811
HEX: #000000
HEX: #000000
HEX: #000000
R209 G248 B17
R209 G248 B17
R209 G248 B17
R0 G0 B0
R0 G0 B0
R0 G0 B0
C29 M0 Y87 K0
C29 M0 Y87 K0
C29 M0 Y87 K0
C93 M88 Y89 K80
C93 M88 Y89 K80
C93 M88 Y89 K80
HOLOGROW
HOLOGROW
HOLOGROW
COLORs
COLORs
COLORs
2.
2.
2.
4
4
4
Secondary Color
Secondary Color
Secondary Color
Hologrow
Hologrow
Hologrow
Spring Water
Spring Water
Spring Water
HEX: #DEE2E3
HEX: #DEE2E3
HEX: #DEE2E3
R222 G226 B227
R222 G226 B227
R222 G226 B227
C16 M10 Y10 K0
C16 M10 Y10 K0
C16 M10 Y10 K0
Moring Blue
Moring Blue
Moring Blue
HEX: #ADC7C8
HEX: #ADC7C8
HEX: #ADC7C8
R173 G199 B200
R173 G199 B200
R173 G199 B200
C38 M15 Y22 K0
C38 M15 Y22 K0
C38 M15 Y22 K0
Forest Green
Forest Green
Forest Green
HEX: #02403D
HEX: #02403D
HEX: #02403D
R02 G64 B61
R02 G64 B61
R02 G64 B61
C93 M66 Y73 K37
C93 M66 Y73 K37
C93 M66 Y73 K37
Aurora Purple
Aurora Purple
Aurora Purple
HEX: #C5B6F1
HEX: #C5B6F1
HEX: #C5B6F1
R197 G182 B241
R197 G182 B241
R197 G182 B241
C28 M31 Y0 K0
C28 M31 Y0 K0
C28 M31 Y0 K0
Secondary brand colors are primarily used in mixed environments such as advertising, video, and e-commerce to ensure a consistent brand identity.
Secondary brand colors are primarily used in mixed environments such as advertising, video, and e-commerce to ensure a consistent brand identity.
Secondary brand colors are primarily used in mixed environments such as advertising, video, and e-commerce to ensure a consistent brand identity.
COLORs
COLORs
COLORs
2.
2.
2.
5
5
5
Color Palette
Color Palette
Color Palette
Hologrow
Hologrow
Hologrow
By making a reasonable color scheme for the brand's secondary tones, we can guide the visual hierarchy and enhance the efficiency of information communication.
By making a reasonable color scheme for the brand's secondary tones, we can guide the visual hierarchy and enhance the efficiency of information communication.
By making a reasonable color scheme for the brand's secondary tones, we can guide the visual hierarchy and enhance the efficiency of information communication.
HOLOGROW
HOLOGROW
HOLOGROW
COLORs
COLORs
COLORs
2.
2.
2.
6
6
6
Color Palette
Color Palette
Color Palette
Hologrow
Hologrow
Hologrow
Helping Every Great Product Reach Its True Audience
Helping Every Great Product Reach Its True Audience
Helping Every Great Product Reach Its True Audience
Personalized Video Growth Engine for E-commerce
Personalized Video Growth Engine for E-commerce
Personalized Video Growth Engine for E-commerce
Our Mission
Our Mission
Our Mission
Helping Every Great Product Reach Its True Audience
Helping Every Great Product Reach Its True Audience
Helping Every Great Product Reach Its True Audience
Personalized Video Growth Engine for E-commerce
Personalized Video Growth Engine for E-commerce
Personalized Video Growth Engine for E-commerce
Our Mission
Our Mission
Our Mission
Helping Every Great Product Reach Its True Audience
Helping Every Great Product Reach Its True Audience
Helping Every Great Product Reach Its True Audience
Personalized Video Growth Engine for E-commerce
Personalized Video Growth Engine for E-commerce
Personalized Video Growth Engine for E-commerce
Our Mission
Our Mission
Our Mission
Helping Every Great Product Reach Its True Audience
Helping Every Great Product Reach Its True Audience
Helping Every Great Product Reach Its True Audience
Personalized Video Growth Engine for E-commerce
Personalized Video Growth Engine for E-commerce
Personalized Video Growth Engine for E-commerce
Our Mission
Our Mission
Our Mission
Helping Every Great Product Reach Its True Audience
Helping Every Great Product Reach Its True Audience
Helping Every Great Product Reach Its True Audience
Our Mission
Our Mission
Our Mission
Personalized Video Growth Engine for E-commerce
Personalized Video Growth Engine for E-commerce
Personalized Video Growth Engine for E-commerce
Helping Every Great Product Reach Its True Audience
Helping Every Great Product Reach Its True Audience
Helping Every Great Product Reach Its True Audience
Personalized Video Growth Engine for E-commerce
Personalized Video Growth Engine for E-commerce
Personalized Video Growth Engine for E-commerce
Our Mission
Our Mission
Our Mission
HOLOGROW
HOLOGROW
HOLOGROW
COLORs
COLORs
COLORs
Real-time video generation drives AI marketing evolution for e-commerce— delivering a closed-loop, data-to-revenue solution.
Real-time video generation drives AI marketing evolution for e-commerce— delivering a closed-loop, data-to-revenue solution.
Real-time video generation drives AI marketing evolution for e-commerce— delivering a closed-loop, data-to-revenue solution.
"Helping Every Great Product Reach Its True Audience."
"Helping Every Great Product Reach Its True Audience."
"Helping Every Great Product Reach Its True Audience."
3.
1
Hologrow
Letter Head
HOLOGROW
3.
1
Hologrow
Letter Head
HOLOGROW
3.
1
Hologrow
Letter Head
HOLOGROW
P 55
P 55
P 55
HOLOGROW
HOLOGROW
HOLOGROW
3 .
3 .
3 .
2
2
2
APP Profile
APP Profile
APP Profile
Application
Application
Application
3 .
3
Banner
HOLOGROW
3 .
3
Banner
HOLOGROW
3 .
3
Banner
HOLOGROW
Joy Zhou
Joy Zhou
Joy Zhou
@hologrow.ai
@hologrow.ai
@hologrow.ai
Our team specialize in building AI products from 0 to 1 and driving scalable growth, with deep experience in e-commerce and the North American market.
Our team specialize in building AI products from 0 to 1 and driving scalable growth, with deep experience in e-commerce and the North American market.
Our team specialize in building AI products from 0 to 1 and driving scalable growth, with deep experience in e-commerce and the North American market.
3.
3.
3.
4
4
4
X Post
X Post
X Post
Social Media
Social Media
Social Media
P 64
P 64
P 64
HOLOGROW
HOLOGROW
HOLOGROW
Hologrow
Core data and tech power intent detection. Real-time video generation drives AI marketing evolution for e-commerce—delivering a closed-loop, data-to-revenue solution.
3 .
5
Social Media
P 63
HOLOGROW
Hologrow
Core data and tech power intent detection. Real-time video generation drives AI marketing evolution for e-commerce—delivering a closed-loop, data-to-revenue solution.
3 .
5
Social Media
P 63
HOLOGROW
Hologrow
Core data and tech power intent detection. Real-time video generation drives AI marketing evolution for e-commerce—delivering a closed-loop, data-to-revenue solution.
3 .
5
Social Media
P 63
HOLOGROW
Project overview
The Context: As a Product Designer stepping into my first comprehensive visual branding project, I embraced the challenge of defining Hologrow’s core identity from the ground up.
The Vision: A successful visual identity is the anchor of brand consistency. For Hologrow, I designed a scalable system to unify all brand imagery and marketing collateral across both internal and external channels.
The Outcome: Visual branding is more than just a logo—it is an ecosystem. By defining core design elements and establishing clear guiding principles, I created a comprehensive design scheme. The result is a cohesive, distinctive look and feel that ensures every touchpoint is instantly recognizable as Hologrow.
Role:
Visual Designer
The team:
CEO
Timeframe:
Oct - Nov 2025